Marketing Fabtek Essay Example | Topics and Well Written Essays - 750 words

Marketing Fabtek - Essay Example It bought equipment worth 2.4 million dollars from Fabtek coming in third after Pierce-Pike. In addition, they are aspiring to develop a line of proprietary items leaving Fabtek eyeing the deal. Kathco the fourth of Fabtek's orders is a metal refinery that manufactures its own titanium electrodes. Having great relations with Fabtek, it solicited some of its business during 1991. Unfortunately, for Fabtek, this was a solitary deal and leaves no room for future business with Kathco. Fabtek's principle business is fabrication of titanium equipment for industrial corrosion resistant appliances. Fabtek currently has four major orders, Refco, Pierce-Pike, Worldwide Paper and Kathco. Refco in 1990, purchased products worth 4.5 million dollars and in 1991, 6 million dollars worth of products and an additional 6 million dollars for the Super Whooper. These statistics have been overwhelming in terms of comparison between the four clients, thus making Refco the most profitable. In terms of long-term deals, Pierce-Pike and Worldwide Paper offer much more in terms of business expansion and long-term profitability. Pierce-Pike is currently dissatisfied with its two major sources and could be looking for a new source, an avenue for Fabtek to successfully explore. On the other hand, Worldwide Paper is looking to develop proprietary items a deal that could rake in the profits for Fabtek. 3. What does each order to the long-term development of Fabtek When considering long-term development, Refco certainly qualifies as a profitable client. Unfortunately, despite the monetary benefits, Refco offers little hope to Fabtek. They seem to see Fabtek as a temporary source for fulfilling their needs and do not even hint at long-term expansion. Similarly, the deal with Kathco was a solitary requirement and offers no more than a short-term profitable venture. On the other hand, concentrating on either or both businesses from Pierce-Pike and Worldwide Paper seems a more profitable deal in terms of longetivity. Both companies have expressed their desires to expand business and could include Fabtek if it displays successfully its capabilities with regards to production and service. 4. Who is the most important customer Currently, the most important customer seems to point towards Pierce-Pike since it brings in not only larger sums of money in comparison to Kathco but also desires expansion in terms of changing sources that it is currently dissatisfied with. If Fabtek seeks to continue long-term business with Pierce-Pike, it will have to enhance its productivity level and some of its services such as delivery of products. If Fabtek seeks to look elsewhere, another great opportunity in terms of Worldwide Papers exists. Though the company is bringing in lower revenues, it is more significant in terms of its requirements and plans for future business expansion. Not only does it aspire to begin a new production line of proprietary items but could also allow Fabtek the opportunity to add and develop new capabilities that would ensure the company's survival. 5. Evaluate Mr. Ho Mr. Stanley Ho is currently the President of Fabtek industries. During mid June of 1991, Fabtek was facing unprecedented problems and Mr. Ho conveniently left all decisions to the company's marketing vice-president, Amy Vitali, and Fabrication's

Leadership Assignment Example | Topics and Well Written Essays - 4250 words

Leadership - Assignment Example The leader facilitates the movement towards accomplishing organizational goals. Several types of leadership have been identified over the years, with traditional approaches before the 21st century characterized as â€Å"command and control† styles. From this description, the leader assumes a strict, firm, â€Å"no-questions-asked† stance, with his word considered as the law by his followers. Such an approach is not appropriate anymore in these contemporary times. This essay shall discuss the various leadership models conceptualized by theorists, scholars and researchers as observed in different settings. It will also associate the relevant leadership approaches to a large corporation, RasGas Company Limited in Quatar. â€Å"a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent. Leaders carry out this process by applying their leadership attributes, such as beliefs, values, ethics, character, knowledge, and skills† (para.3). To a great leader his destination is clear. Thus, he maps out the directions for his members to navigate towards that vision. He works with others on strategies to achieve their goals and not pull the limelight to himself. This is very empowering for his followers, and they develop the needed confidence in their abilities which pushes them to embrace challenges and opportunities. Their leader’s positive influence earns him the respect he deserves, so everyone follows him in the pursuit of a shared mission for the growth and development of their organization (Leithwood & Riehl, 2003). In work environments, leadership may be distinguished from management. Leadership is the provision of direction to the organization, sharing an overview of the plans they share, coming up with organizational standards and making decisions for the welfare of the whole organization. Management, on the other hand, management is concerned

Concentration of enzymes Essay Example for Free

Concentration of enzymes Essay CONCLUSION: Based on the results obtained from the experiment it can be concluded that the concentration of enzymes influences the rate of a chemical reaction. If enzyme concentration is decreased then the reaction rate will also decrease. If there is sufficient enzyme to bind with substrate then the reaction will proceed fast and if there are insufficient enzymes present then the reaction will slow down DISCUSSION: It was predicted that with the increase of concentration of amylase solution, the time took to break down starch would decrease . This was proved correct , if basing on just these trials . The graph shows how with every single increase of the concentration , the amount of drops until the mixture fails to give a blue-black colour with iodine solution disappear decreased. This continually happened , without any outliers. The trend-line of the graph shows the predicted linear line in the relationship between concentration of amylase solution and the amount of drops until the mixture fails to give a blue-black colour with iodine solution. The amount of drops until the mixture fails to give a blue-black colour with iodine solution with a amylase concentration of 0.1% was found to be 12 drops, which was plotted on the graph. It can be presumed that a higher concentration of amylase is better because it does not take much time to break down the polysaccharide chains and a higher concentration helps to speed up this process. The amylase concentration of 0.1% took only 12 drops until the mixture fails to give a blue-black colour, while the amylase concentration of 0.05% took 21 drops , the amylase concentration of 0.025% took 24 drops and the amylase concentration of 0.01% took 28 drops. Because the purpose of an enzyme is to speed up a reaction, it is logical that amylase would have a higher concentration so it can take less time for it to do its purpose. At higher amylase concentration the time taken until the mixture fails to give a blue-black colour with iodine solution. Despite this, there are sources of error that need to be acknowledge. The trial proved difficult for some, sometimes yielding no results. Another source may be the mixing of the concentration.

Effect Of Technology On The Publishing Industry Media Essay

Effect Of Technology On The Publishing Industry Media Essay > The publishing industry is an industry which is segmented into the book, newspaper and magazine industry. The publishing market is not simply a business. The products made in the publishing industry have a huge impact on the socio-political and cultural environment, for instance in education systems. Additionally, due to the increased popularity of online resources and e-books the publishing market is facing higher levels of competition. Competition in the publishing industry is affected by consumer spending which is strongly related to economic growth and employment levels (Datamonitor, 2010). Because of the higher levels of rivalry caused by the introduction of new technologies, such as printing on demand, e-books and online newspapers, society often claims that the publishing industry is dying. While it is true that the publishing industry is undergoing a digital revolution, this revolution should be seen as a new opportunity, not as the end of the publishing industry. The purpose of this paper is to discuss the effects of technology on the publishing industry. First, the technological changes in the publishing industry will be examined. In this paper we focus on e-books and online newspapers. This will be followed by the consequences of new technologies on supply and demand. Finally, the answer to the question whether the new technologies are substitution or complementary goods will be discussed. 2. Changes Ronte (2000) stated that technology has had and still has a dramatic effect on the publishing industry. Technologies currently shaping the publishing industry include: online newspapers, printing on demand and e-books. Digital technology is important for several reasons. First of all, digital technology has no boundaries in geography and time. Books, magazines and newspapers can be published, marketed, bought and read anytime and anywhere. Second, the power that came from physical distribution has disappeared. Retailers or salespeople cannot influence buying and selling behavior as they did before because traditional printing is no longer the only way to have content published. Third, distribution of electronic copies of books is free and therefore marginal costs of producing an additional book or journal are zero. The fixed costs, however, will increase because making digital publishing possible high investments in the installation of a network should be made. Furthermore, unique co ntent acquires more importance. Aspects such as the speed of digital distribution and exclusive access are more valuable to customers. Finally, the next generation, who are educated on computer, will use the new technologies more often (Ronte, 2000). 2.1 E-books Electronic books are defined as: A digital object with textual and/or other content, which arises as a result of integrating the familiar concept of a book with features that can be provided in an electronic environment. E-books typically have in-use features such search and cross reference function, hypertext links, bookmarks, annotations, highlights, multimedia objects and interactive tools. (Carreiro, 2010, p.221) The invention of e-books is an opportunity for the publishing industry to revitalize. The e-book market is still in its growth state and thus can revive the publishing market. The fact that a publisher can never be out-of-print and the publishing industrys traditional supply chain will be faster and shorter are other advantages of e-books (Carreiro, 2010). This results in lower costs, which in turn results in higher profits for publishers and authors, which can lead to lower prices for readers. On the contrary, digitalization goes together with piracy. As in the music and film industry, publishers of e-books risk that their books are copied and illegally spread on the Internet. E-books can be protected from piracy by both encryption and compression. For instance by a digital object identifier (DOI): an initiative of the publishing community for protecting its assets in the digital environment (Carreiro, 2010, p. 225). 2.2 Online newspapers The introduction of online newspapers is another change in the publishing industry. Most of the newspapers, local and national, offer nowadays both a traditional printed and an online newspaper. Despite of the question whether online newspapers are substitutes of print papers or not, which will be addressed in the next section, an on-going discussion is online pricing: should newspaper publishers set a price for online newspapers? Online newspapers have often extensive content-sharing characteristics. The print edition is often the primary source for the online edition. The fact that similar or identical information is published in two formats fostered the industrys concern about the negative impact of offering free content online on the print editions subscription base (Chyi Lasorsa, 2002, p. 94). This effect is called the cannibalization effect. Publishers are afraid that offering free content online may cause a decrease the demand of the print edition because of the subscription base. Therefore, many online news sites initially charged a subscription fee for online news access but most failed. The advertising model followed, but only with limited success (Chyi Lasorsa, 2002). Gentzkow (2007) also found that introducing online pricing causes a decrease in demand of online newspapers. People seem to prefer reading a printed newspaper over an online newspaper if an online price is charged. Gentzkow (2007) suggests not setting an online price when the advertising market is favorable. The welfare benefits of the online newspaper outweigh the costs. 3. Supply and demand The law of supply and demand rules books as tangible product. Changes in demand or supply will lead to an increase or decrease in the market equilibrium price and quantity. Factors that cause a shift in demand are: a change in price of complements or substitutes, a change in income or a change in preference. The supply curve shifts as a consequence of changes in costs of input, new technology or an increase/decrease in the number of suppliers (McDowell, et al., 2009). To be more specific, factors that influence the e-books demand are technology, cost, user friendliness, and privacy (Carreiro, 2010). The better developed these factors are, the higher the demand and, if supply remains the same, the higher the market equilibrium price. However, the demand of traditional printed books and newspapers decreased due to new technologies such as e-books and online newspapers. Thus, for the publishing printing industry the market equilibrium price lowered. The decrease in the demand of traditi onal printing can be explained by the substitution effect which is discussed in section 4. 4. Substitution and complementary effects 4.1 E-books To answer the question, e-books are no clear substitutes for the traditional printed books. The substitution effect can be explained as the change in the quantity demanded that results because buyers switch to substitutes when the price of the good changes (McDowell, Thom, Frank Bernanke, 2009, p.67). In other words, when goods are substitutes, in this case printed books and e-books, when the price of e-books increases, the demand of printed new books increases, and vice versa. This is partly the case in the publishing industry. The publishing industry treats the e-book just as another format, releasing the same titles in hardcover, book-on-tape, and e-book at the same time (Gall, 2005, p.27). It is important to decide whether it is useful to publish a book in e-book format. Childrens books, for example, will always remain paper-based, as young children are unlikely to handle computers (Ronte, 2000, p.19). On the other hand, academic articles, other reference works and course catalo gues are very suitable to be published as an e-book. In this case, e-books are substitutes for printed books. In the article Dispelling Five Myths about E-books, Gall (2005, p.27) notes that the e-book will be an electronic savior of text, replacing the printed word in the same way as the printed word replaced oral traditions. This is true and agrees on the fact that pleasure readers will prefer a printed book. Thus, paper based books will not become extinct because e-books nowadays only substitute scientific books and sources. 4.2 Online newspapers Disagreement exists whether online and print newspapers are substitute goods. Chyi and Lasorsa (2002) found that about one half of the online users also read the print edition (55% for the Wall Street Journal Interactive, 42% for USA Today and 41% for the New York Times on the Web). The simultaneous use of print and online newspapers suggests that to some extent print and online products complemented each other. Two goods are complements in consumption if an increase in price of one causes a leftward shift in the demand curve for the other (McDowell, et al., 2009, p.79). In other words, online and printed newspapers gain from each other. Thus, if the demand for online newspapers increases, the demand of printed newspapers increases too. Furthermore, Chyi and Lasorsa (2002) found that almost 80% prefer the print format, whereas only 20% would prefer the online edition. The online edition is more likely to be read by younger people. Gentzkow (2007) also researched on the complementarit y of online newspapers. Gentzkow used the Washington Post and post.com for his research. In contrast to Chyi and Lasorsa, Gentzkow (2007) found that print and online newspapers are significant substitutes. Theoretically, the degree of product substitutability is defined by cross-price elasticity of demand, the percentage change in demand for one good divided by the percentage changes of a related good, other things being equal (Chyi Lasorsa, 2002, p.95). A $0.10 (33 per cent) increase in the price of the Post would lead to an increase in post.com readership of 8,358 (2 per cent) (Gentzkow, 2007). This indicates that post.com and the Post substitute each other. 5. Conclusion In conclusion, technologies that have an effect on the publishing industry are e-books, online newspapers and print on demand. In this paper only e-books and online newspapers are discussed. One of the effects of these new technologies is that the boundaries in geography and time have disappeared. Furthermore, the marginal cost of producing an additional unit is zero and the uniqueness of books, magazines of newspapers has a greater importance than before. Supply and demand in the publishing industry has changed because of the introduction of new technologies. The demand of traditional prints decreased, which results in a lower market equilibrium price. This can be explained by the substitution effect. However, there is a lot of disagreement whether e-books as well as online newspapers are substitutes for the traditional printed books and newspapers. E-books are substitutes concerning research information, such as academic articles. On the contrary, people who like to read books in t heir leisure time will not replace the traditional book for an electronic version. For online newspapers researchers hold the same disagreement. Gentzkow describes online and printed newspapers as perfect substitutes, whereas Chyi and Lasorsa found that electronic and traditional newspapers are complements. Because of the fact there is no clear evidence that new technologies substitute the traditional versions, it can be concluded that the print book or newspaper will always exist and that the publishing industry, fortunately, is not dying.

Oswalds Restoration Theory of Sleep :: essays research papers

A restorative theory claims that sleep is used to repair the body including the brain. Oswald suggests that slow wave sleep is when body repair occurs and REM sleep is when the brain is repaired. This is supported by the fact that there is an increase in the secretion of growth hormones during SWS. This could also explain why brain activity levels are high during REM sleep, and similar to when awake. Stern and Morgane back up Oswold’s theory about REM sleep with their activation synthesis theory. They believe, with support from research that shows that when people take antidepressants, their REM sleep decreases, that REM sleep is a time for synthesizing nor-adrenaline and dopamine, which are used as antidepressants. This is however, a correlation study which means it doesn’t show causality. Many studies of the role of sleep are partial or total sleep deprivation studies which support Oswold’s restoration theory. One of these supporting studies was Dement’s. He deprived participants of REM sleep and consequently found that they increased their number of attempted REM stages from 12 to 26 over 4-7 nights. During their first uninterrupted night, participants increased their REM sleep by 10% which is known as REM rebound. This suggests the importance of REM and the possibility that the purpose of sleep is to get into REM sleep. The participants reported anxiety, irritability and difficulty concentrating which shows that REM sleep is needed to avoid these affects and enable brain recovery which corresponds with Oswold’s theory. Even so, Dement’s study has low ecological validity, it has low population validity because there were only 8 participants and they were a self-selected sample. Participants would probably have shown demand characteristi cs because the experiment took place in a lab. It also has low mundane realism because people would not usually sleep in a lab and be interrupted repeatedly. This is also unethical as it caused stress. A total sleep deprivation study is even more unethical and therefore difficult to gain participants for, but as a case study, Randy Gardner broke the world record. He suffered from paranoia and hallucinations as a result of the total sleep deprivation which again shows the importance of sleep. However it is not feasible to generalise to the whole population from one self-selected participant. Further evidence to support Oswold’s theory about SWS, comes from the idea that more physical exercise would lead to more SWS because the body needs more repair.

The Pastoral Setting of Shakespeares As You Like It :: Shakespeare As You Like It Essays

The Pastoral Setting of As You Like It    Central to the pastoral vision of As You Like It is the setting in the Forest of Ardenne, especially the contrast between it and the ducal court. In the former, there is a powerful political presence which creates dangers. Deception lurks behind many actions, brothers have secret agendas against their brothers, and people have to answer to the arbitrary demands of power.    In the Forest of Ardenne, however, life is very different. For one thing, there is no urgency to the agenda. There are no clocks in the forest, and for the exiled courtiers there is no regular work. They are free to roam around the forest, prompted by their own desires. There is plenty of food to eat, so the communal hunt takes care of their physical needs. That and the absence of a complex political hierarchy creates a much stronger sense of communal equality hearkening back the the mythical good old days. The exiled Duke himself attests to the advantages of living far from the court, free of the deceits of flattery and double dealing and welcomes Orlando to the feast without suspicion.    And, most important here, especially in comparison with the history plays, is the importance of singing. As You Like It is full of songs-not performances by professional court musicians, but impromptu group singing which expresses better than anything else the spontaneous joy these people derive from life in the Forest and the joy they give back to others. The songs indicate clearly the way in which in the Forest people can shape their actions to their moods-a situation totally unlike the court where one has to consider one's actions much more carefully.    Hence, the Forest of Ardenne provides for the exiled courtiers an important freedom to experiment with their lives, to discover things about themselves. In the Forest people can talk openly with whoever they might happen to meet on a stroll through the trees, and that might be anyone, given that in the Forest no one owns any particular territory (there are no rooms, palaces, roads-unlike the court where there is a preoccupation with property) and thus one might well meet and have to deal with a person whom one would never get close to in the court (that can have comic results, of course, as Touchstone's conversations with Audrey and William demonstrate).

American Culture v. Nicaraguan Culture

A lot of people recognize that Nicaragua and the United States are two different countries, but they don't really know how different they truly are. The health care system, the education, lifestyle and human rights in Nicaragua are very different from the United States. Nicaragua is located in Central America and is known for having active volcanoes and sharks swimming in fresh water, but Nicaragua is also known for being the third poorest country in the world and a country who has suffered many wars, catastrophic earthquakes and devastating hurricanes.Most Nicaragua people don't live an extravagant life, some of them don't have access to healthcare, and poverty is often Nicaragua biggest enemy and an impediment towards a much brighter future. The United States is a country known for its independence, freedom and perhaps power. United States is a country where equal opportunities are respected, people can study what they like, good services are given, and everyone enjoys life with a purpose of becoming successful while achieving many personal goals.The American dream may not necessarily be fame, wealth or a avis home but a good education, access to healthcare and the freedom to practice any religion you want or none at all. In the United States there are no limitations, people can dream big, people can find their true identities without being criticized or beaten down and people don't have to pay their debts with Jail time but instead they are giving the opportunity to file bankruptcy and start all over again.The health care in Nicaragua is under-funded with many limitations, vulnerable to epidemic outbreaks, poor quality of care, staff shortages in remote clinics, difficult access to medications, under-equipped hospitals, there is lack of quality service and advance medical equipment. The hospitals are not well maintained and hygiene practices are not strictly followed so people can acquire infections or other sicknesses while at the hospital. Doctors and nurs es receive wages that barely cover their most basic necessities of life and sick people are often sent home without being able to receive treatment, see or speak to a doctor.I remember that at the age of eight I had the worst case of lice, it was so bad and so severe that I was taken to the capital located in Managua, the capitol of Nicaragua, after waiting for hours and hours at the hospital waiting area my grandmother and I never got the chance to see a doctor and end up going home. On our way home we stopped by a pharmacy and consulted the pharmacist for some treatment against lice, unfortunately the pharmacy did not have anything that my grandmother could afford since she only had 5 CORBA's which in U.S. Dollars is equal to 19 cents. At that point I understood the meaning of being hopeless and limited. The only remedy and the only option my ornamented had was to use a cockroach killer spray that nearly killed me. I am lucky to be alive but luckier to know that something like tha t will never happen in the United States and will never happen to my young children. Here in the United States if someone is sick, they are welcome in the hospital at any time and the treatments are available.Nicaragua worry about the availability of treatments and medications because most of the time they are not available or are very expensive. The reality is that since health care is limited and under-budget, the healthcare response are underpaid and sometimes they do not provide high quality, compassionate care. Advanced diagnostic methods and machines are missing in almost every hospital in Nicaragua and therefore many diseases and conditions are not properly treated and diagnosed.On the other hand, the United States offers good quality hospitals with high-quality services including proper hygiene practices and advanced medical equipment to everyone which allows proper identification of diseases; this, however, is not free. In fact, it is very expensive and those without insura nce will have a very expensive hospital bill but will receive retirement regardless. Nevertheless, there are lots of options that allow people to get treated. For example, Midi-Cal and Medicare are great programs that help individuals get proper health care.In addition, most health care personnel are well paid and therefore commit to provide a high quality care to all their patients regardless of their financial background. Like the health care system, in Nicaragua you must pay for public education, schools are not well equipped, the majority of students often bring their own chair to sit and many will struggle with homework for lack of school materials. Teachers in Nicaragua can actually hit the students if they don't do well in class and due to financial struggles many young kids will never get to experience going to school or learn how to read.This means that there is a lower possibility that they can study and earn a degree or dream of having a successful career. Even if a child is able to obtain an education in Nicaragua they may not have the good fortune to get a Job since Jobs in Nicaragua are hard to find. On the contrary in the United States, the education is free in public schools and financial aid is available if you want to attend college. If a student has the money or the help to pay for college, they can study whatever they want. Americans have the freedom to apply to any Job they want and wherever they want.I had a friend that came to the United States over 18 years ago or so, she is also from Nicaragua and can actually tell you what poverty really is. She wanted to be a dental hygienist even though her teeth were not the best looking teeth due to poor dental care in Nicaragua but that did not stopped her. When she arrived in this country she was determined to succeed and go to school. Couple of years ago Gem Toronto, my dear reined, the Nicaragua girl that barely knew how to spell graduated top of her class as a dental hygienist and her teeth l ook better than ever.She will always love Nicaragua as much as I do but will forever be grateful to be in the United Sates where her educational goals and dream came true. L, never thought I would be as lucky as Gem but my determination to learn English and my dream of being a successful paralegal I accomplished because I live in a country where dreams do come true if you work really hard. Nicaragua are not lucky in the aspects of humans' rights because it does not exist for them. Nicaragua lack freedom of expression, they have to be careful of what they say.For example, they cannot express how they feel about their president, Daniel Ortega, if they do they could be beaten or lose their Jobs. People in Nicaragua do not have a right or a saying in the decisions the president makes or the right to know where funds to build new schools or hospitals go. Instead the government steals from the poor. Even if you vote for a decent candidate to the presidency of Nicaragua the elections are c orrupt. I remember one of the former presidents in Nicaragua, Arnold Leman, was stealing o much money from Nicaragua it became so obvious that he was investigated and in deed he was.The last elections in Nicaragua were a huge scandal since Daniel Ortega was paying people for their votes. In contrast, the United States has freedom for everyone to express themselves and achieve their dream in any way as long as they are not breaking any law. Every citizen can vote for the president they like and express what they think about anyone. Also, there are no secrets about what happens in the country regarding crimes or changes or funds. News about the country or any other countries is open to everyone who likes to be informedNicaragua and the United States are countries that are so different. The health care system, the education and the human rights are the three main characteristics that a human lives by. Most services in Nicaragua are not free and they are low quality. Nicaragua do not ha ve the guarantee that they will be treated in hospitals like they should be, study what they want, or Just have any rights. The United States does provide accessible access to health care and the services are good and people have equal rights and opportunities.The best part of all about living in the United States is hat you can dream, you can be whatever you want to be, you can speak freely without fear, your opinion counts and you can thrive without limitations. I know that coming to this country was the best decision of my life. I have always dream of obtaining a degree and attend law school and I know I will succeed, Just the simple fact that I can call this country my own makes me feel determine and ready to conquer over any challenges ahead. I will forever love Nicaragua but I am forever thankful to have a beautiful life and a bright future in the United States of America.