The Cyclermate Project -Referral Essay Example | Topics and Well Written Essays - 2000 words

The Cyclermate Project -Referral - Essay Example In human relation planning, few changes are recommended in hr structure of the company. Short term marketing planning has also been made. Last requirement of investigation will be stated followed by recommendation for the overall growth of the company. Finally, a brief conclusion of this report will be provided. PEST Analysis PEST analysis has been done to assess the impact of environmental factors on the company’s business operations. Political factor has a substantial impact on labor law, income tax, trade barriers etc. Current number of worker is less than the output of the company. So, they recruit very less people and the workers have to work overtime for achieving company’s production target. But, the workers are not getting paid at normal wage rate for overtime work. This situation results frequent strike by them which affect the flow of productivity. Continuous overtime work is also the reason for lower productivity rate of individual workers. Economical factor has a major impact on financial health of a company. Though there is not any substantial impact of external environmental factors on the business but few internal issues are there which affect the economical stability of the company. Major issues is company’s purchase of bigger assets like it has purchased a huge warehouse which actually not needed according the demand and production capacity of the company. if they would have bought a smaller warehouse based their production capacity and inventories capacity then they would have invest the rest amount for new product development which would have more essential for the company’s product portfolio. This badly affected company’s economical stability. Social factor has strong impact on organizational culture and human factor of the company. Organizational work culture is of lower standard than what it should be as the workers have to overtime work each h and every day and also they do not get leaves by their won de mand. This is because the company has lesser number of employees than its production target. Technological factor has major impact on production division of a firm. Cyclermate has been using manual methods for production of cy-cycles. They do not adopt technology advancement for production process like use of hi-tech machines for faster production. Using technology would enhance its productivity and the worker also would not have do overtime work. A single employee is responsible whole administrative work without help of any technology. SWOT Analysis SWOT analysis has been developed to assess internal and external factors like strength, weakness, opportunity and threat of the company. Strengths Employees of Cyclermate are the main strengths of the business as they are expert of making good designed and quality cycles. The company has huge warehouse for higher level production and stock management. The company was one of the leading bicycle companies in the market. Owner of the compa ny has a potential investor to raise fund for the company’s new project. Weakness Cyclermate do not provide initial training to the new workers and thus it has maximum number of untrained workers which is a major weakness of the company with respect to productivity of the company. Employees do not have any specific job roles. They do not display the variety of products in the company showroom in Wales. The company has done ineffective investment by purchasing a huge warehouse